Which is what I find crazy. That money comes from advertising which is not endless. How are the advertisers able to show any semblance of ROI when nothing is passing through? Obviously Spotify doesn’t care if the proles voice their discontent. But how are they able to keep the advertisers from getting fed up with no returns?
I think in business attribution is really difficult. Like figuring out why a click/purchase happened. It might be that these systems are so opaque and difficult to penetrate that nobody notices when hundreds of millions are missing. Or maybe the actual situation is a little different, like maybe real people do listen to AI music. I’ve heard a bit about that anyway. Though I’ve also heard about organized criminals combining affiliated artists and bot listens to launder money.
Which is what I find crazy. That money comes from advertising which is not endless. How are the advertisers able to show any semblance of ROI when nothing is passing through? Obviously Spotify doesn’t care if the proles voice their discontent. But how are they able to keep the advertisers from getting fed up with no returns?
I think in business attribution is really difficult. Like figuring out why a click/purchase happened. It might be that these systems are so opaque and difficult to penetrate that nobody notices when hundreds of millions are missing. Or maybe the actual situation is a little different, like maybe real people do listen to AI music. I’ve heard a bit about that anyway. Though I’ve also heard about organized criminals combining affiliated artists and bot listens to launder money.