More or less, yes. Decades ago, the dominant kind in the US was perk (percolated) but that fell by the wayside1. The only time it makes sense to order an Americano by name here is at a coffee bar where it’s wise to specify how you want your cup made.
1. Honestly, it’s a tad more eco-friendly but many coffees are just not to people’s tastes like this - you get a very bitter cup this way.
As far as I can tell, the contingency plan is to continue pushing places like Dubai as a tourist destination and business hub. And, honestly, as long as that place continues to function as a major regional air-traffic hub, that might actually work.