Snapchat is reserving the right to put its users’ faces in ads, according to terms of service related to its “My Selfie” tool (formerly “AI Selfies”), which allows users and their friends to create AI-generated images trained on their selfies.
Users have the option to opt out of this by toggling off a “feature” in the app called “See My Selfie in Ads,” but according to 404 Media’s testing this feature is on by default.
I don’t get the downvotes either—your comment was informative and helped clear up the confusion. It’s totally fair to criticize the privacy issues without blowing it out of proportion. Still, yeah, Snapchat deserves the heat.
I deleted the snapchat now.
It’s a bit concerning that Snapchat’s “See My Selfie in Ads” option is turned on by default many users might not even realize their AI-generated selfies could appear in ads. Transparency and user consent should always come first. If you’re curious about other Snapchat features and updates like Snapchat planets order.
I didn’t realize Snapchat could use our faces in ads by default — that’s a bit sneaky. They really should make the “See My Selfie in Ads” option opt-in, not on automatically. Between this and all the new features like planets Snapchat and AI tools, it feels like they’re pushing more personalization than privacy. Definitely going to double-check my settings now.