The company’s top executives are taking “intense personal accountability.”
  • Apple’s progress with Siri and artificial intelligence has been slow, and features promised in June remain delayed.
  • At a Siri team meeting, senior director Robby Walker acknowledged the frustration within the team, describing the delays as “ugly.”
  • Features like Siri understanding personal context and taking action based on a user’s screen are still not ready and may not make it into iOS 19.
  • Challenges include quality issues that caused these features to malfunction up to a third of the time and conflicts with Apple’s marketing division over showcasing incomplete features.
  • Apple has withdrawn related advertisements and added disclaimers on its website, citing extended development times.
  • Senior executives, including Craig Federighi and John Giannandrea, are reportedly taking personal accountability for the delays.
  • Walker emphasized that the team’s work is impressive and that the delayed features will be released once they meet Apple’s standards.
  • ofcourse@lemmy.mlEnglish
    33·
    2 hours ago

    Apple fucked up no doubt. Given how hard they pushed AI as a key feature of IPhone 16 I wouldn’t be surprised if they get a class action lawsuit for this.

    But it’s also interesting to read a few things from the article that makes me hopeful for when Apple finally releases the features:

    1. Let’s be honest, AI by Google, MS is shit right now. They are claiming the same promises which most of the time don’t work, but Apple chose to delay release until they could get better consistency.
    2. The executives are taking personal responsibility? I hope that’s the case and no developers are thrown under the bus for this. I’ve rarely seen an article mention personal executive responsibility from a tech firm for delays and qa issues.
    3. I hope marketing gets reigned in so they won’t push other unready features the next few years.
    4. I hope Apple releases some open source AI tooling to re-gain good will. Would love to see some more competition in the AI space.