Severus_Snape@lemmy.world to

Europe@feddit.orgEnglish · 7 days ago

Coca-Cola rebrands products in Germany amid US image crisis

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Coca-Cola rebrands products in Germany amid US image crisis

Severus_Snape@lemmy.world to

Europe@feddit.orgEnglish · 7 days ago

Coca-Cola rebrands products in Germany amid US image crisis – DW – 09/08/2025

As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a "German product."

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TanteRegenbogen@feddit.org
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6 days ago
We have a word for that in German: “Etikettenschwindel”
- coronach@lemmy.sdf.org
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  6 days ago
  I appreciate German’s endless supply of terms 🙂
  - Valmond@lemmy.world
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    6 days ago
    That’s just etikett and schwindle together!
- Kissaki@feddit.org
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  6 days ago
  Roughly translates to misleading or con labeling
  - RunawayFixer@lemmy.world
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    6 days ago
    “Label swindle” is the closest literal translation I think.

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